Good Design. Positive Change.
Wheelhouse Collective

Death Track Dolls

Badass logo for an imaginary roller derby team.

death_trak_dolls_logo

Roller derby meets balance-challenged designer.

This roller derby team logo represents the imaginary team that Wheelhouse founder, Cathy Solarana, wishes she could join. One thing holds Cathy back from her unrealized dream: she can’t actually skate … though she totally rocked the look!

Challenge

Design a badass roller derby team logo for a Halloween costume.

Solution

After watching old video of roller derby matches from the 1950’s and 60’s, we created a fake team name and a logo that made a non-skater look like she would be a fierce force. Halloween was a success—and winding rubber bands around the wheels of her skates made Cathy (almost) look like a natural. Check this off the bucket list!


Services

logo, copywriting, illustration

Collaborators

Creative Direction & Design: Cathy Solarana
Copywriting: Rainbow Rowell