Our Story

We design for good. Literally.

We’re a creative studio for brands, nonprofits, and changemakers who give a damn.We create work that matters — for humans who mean it.

Think of us as your creative co-conspirators. Good strategy, purposeful design, and real results.

Our approach is simple — show up fully, build real relationships, and never phone it in. We design for people first. That means every project has a little soul baked in. Our favorite projects? The ones that make the world a little less terrible. That’s not a joke — it’s our filter.

strategy first. always.

STRATEGY

We figure out who you are, what you stand for, and how to say it — before we ever open a design file.

IDENTITY

The visual language of your brand. Logos, systems, assets — built to be recognizable, consistent, and impossible to ignore.

VOICE

Words matter. We craft the messaging, copy, and brand story that encourages other humans to feel something — and do something.

BUILD

From websites to social, we bring it all to life. Clean, purposeful, and built to perform.

PRESENCE

A brand isn’t just a logo — it’s every touchpoint, every room, every moment. We make sure they all feel like you.

Principal

Cathy Solarana
Creative Director

Cathy is a multi-disciplinary graphic designer passionate about bringing brands to life through strategic, story-driven design. From visual identities and presentations to signage, and infographics, she serves a diverse clientele — from corporations to boutique enterprises — with professionalism and a distinctive creative touch. For Cathy, design isn’t just work. It’s how she builds community and makes an impact.

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The Creative Team

The right people. The right skills. The right moment. Wheelhouse is a network of creative collaborators who give a damn — assembled around your project, not the other way around. No bloated teams, no phone-it-in energy. Just the right people, doing their best work, for something worth building. Here are a few of our regulars.