Good Design. Positive Change.
Wheelhouse Collective

Our Story

Wheelhouse is a strategy and brand design studio. We are a curious bunch of humans that love to learn new things.

We work closely with our clients to solve their challenges and create not just a brand, but establish strategic communications that are innovative, match their business goals and make meaningful connections for the community to see, think about and react to.

There is one core team member and some incredibly talented collaborators who we work with to provide unforgettable brand solutions. Seriously, we love what we do and it shows.


We blend insight and creativity with some of the best people in their respective fields, we lead with empathy, create with purpose, and bring brands to life. 

People & their
come first

Strategy +
innovation =
insightful solutions

Good Design
is always
Good Business


– Brand Identity
– Logo Design
– Collateral Design
– Presentations

– Copywriting
– Book Design
– Signage
– Wayfinding
– Event Design

– Style Guide Design
– Infographic Design
– Social Media
– Web Design & Dev


Cathy Solarana
Founder, Creative Director, Brand Strategist, Designer

Cathy is a multi-disciplinary graphic designer driven by a deep passion for bringing brands to life and making a positive impact through design. With a focus on telling your story in a compelling and strategic way, she’s dedicated to not just meeting, but exceeding your brand’s goals. 

From crafting distinct logos/visual identities to designing compelling presentations, books, package designs, apparel, and captivating iconography/infographics, as well as designing clear and delightful custom signage and wayfinding solutions, this creative collaboration caters to a diverse clientele, ranging from corporations to boutique enterprises.

With a blend of professionalism and boundless passion, she warmly embraces each project, infusing it with her distinctive creative touch. For Cathy, it’s about building communities, empowering voices, and leaving a profound impact through every project.


The Creative Team

Wheelhouse is adaptable. If your project needs more than one person, we’ll build the perfect creative team, customized to fit your needs, budget, and expertise. Our collaborators are seasoned creative professionals who excel in crafting unique and memorable solutions across a variety of mediums.


We are fortunate to work with some incredible doers and thinkers who are making a difference. Here are some of our present and past clients.


The One Show
Logo Lounge

Communication Arts
Art Directors Club