Hunger doesn’t go away just because it’s summer break – it affects families all year round.

Food Bank for the Heartland established Strike Out Hunger as a unique way to rally the community and help people who are going through a tough time, especially during the summer months when school programs are not in operation. With a goal of raising more than 300,000 donated meals, a website was needed to facilitate the campaign and provide resources for both corporate and individual donors.

Challenge

Swanson Russell spearheaded the creation of the Strike Out Hunger integrated campaign. They enlisted Wheelhouse to design a website aligned with the campaign’s ethos, serving as a central resource and hub for donors during the six-week donation drive. Faced with constraints of budget and time, our goal was to develop a user-friendly platform for both donors and Food Bank staff, fostering donations and allowing for adaptability and growth with each annual campaign iteration.

Solution

In close collaboration with Swanson Russell and Food Bank for the Heartland, we extended the print concepts into a responsive website, seamlessly aligned with the campaign’s theme while offering users an immersive and interactive journey. Opting for a modular grid layout, we ensured diverse pathways for accessing information. Vital content, including donation tracking through a lively scoreboard, was disseminated through a blend of text, infographics, and imagery, fostering a spirited competition among corporate sponsors and Baker’s locations. This approach also facilitated easy content management by Food Bank for the Heartland.

Moreover, to accommodate the yearlong strategy, we updated the homepage content and imagery to spotlight the campaign’s winning outcomes. This section now serves as a celebratory platform for the champions, provides avenues for year-round donations, and counts down to the next summer campaign launch.

The results speak volumes! A remarkable 350,000 meals were donated during the recent campaign, surpassing the previous year’s achievement by 154,000 meals.

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Services

web strategy, design, web development

Collaborators

Creative Direction & Design: Cathy Solarana
Art Direction & Copywriting: Swanson Russell
Web Development: Scott Blaine