Good Design. Positive Change.
Wheelhouse Collective

Kohll’s Rx

A redesigned website that is dedicated to simplicity, digestible information and expert personalized healthcare.

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A user-friendly pharmacy online hub for health and wellness.


The previous Kohll’s Rx website had grown too large over time and had become disorganized, with a confusing layout that made it hard for users to find what they needed. Additionally, unclear communication and an outdated design added to the frustration.

But we saw a chance to make things better. We worked to simplify and update the site, making it easier to find information. With user behavior research guiding us, we improved the website for both healthcare professionals and casual visitors. Our goal was to strengthen the brand, streamline services, and increase user engagement on a regular basis.

1. User-Centric Experience

We crafted an intuitive interface to ensure seamless navigation, prioritizing clear communication and cultivating a serene atmosphere to instill confidence in our visitors.

2. Unifying and Connecting Across Platforms

We bridged the gap between users and experts, establishing Kohll’s Rx as the go-to destination for expert advice and assistance. Our modern, component-based WordPress CMS architecture enabled easy management and expansion.

3. Refreshed Brand Identity

We refreshed the brand with a new calming color palette, contemporary images, and human-centric messaging that resonated with our audience. An intuitive custom icon library was created to improve comprehension of the content, making navigation smoother and more satisfying than ever before.

4. Highlighting Essential Content

We strategically showcased key offerings to enhance user experience and engagement, ensuring visitors could easily access relevant information.


The revamped website now stands as a model of excellence, guiding users on a seamless journey of healthcare exploration. With its easy-to-use interface, calming atmosphere, and emphasis on expertise, Kohll’s Rx is poised to redefine the pharmacy experience, instilling confidence every step of the way.

We couldn’t be prouder of the result, and we can’t wait for you to explore the new Kohll’s Rx website, one click at a time!



branding, illustration, iconography, creative direction, copywriting, photography, web design, web development


Strategy, Creative Direction & Design: Cathy Solarana
Strategy & Copywriting: Mandy Mowers
Web Development: Brian Wetjen
Project Management: Jill Boyle