Good Design. Positive Change.
Wheelhouse Collective

Long View Bits, a Friendly IT company gets brand refresh

Long View Bits, approached Wheelhouse for a brand refresh that would accurately convey his company’s expertise and friendly personality, putting them on IT department radars.

The goal was to match the brand identity and website to the owner’s vision of the company, that the Long View Bits team can handle any network situation and is quite proficient in creating customized technology solutions through automation and virtualization. The company’s approach of taking the time to partner with clients, understand their businesses and figure out how technology fits into it, is another reason they stand out from the crowd.

Long View Bits identity system

As we got to know Aaron and his team, their superhero nature was revealed. They could come in and save the day for clients who had tried everybody else to no avail. And once clients hired Long View Bits, they kept the partnership going. Aaron’s company could fix that immediate problem and then create a long-term strategy to keep everything running smoothly.

Long View Bits business card

With those characteristics in mind, we created an iconic logo using a lighthouse. It symbolized forward movement, helping clients move past frustrating and immobilizing network problems that result in downtime and lost earnings. Finally, we incorporated a contemporary and colorful palette along with some geometric graphics to complete the identity and let their personality truly shine.

For the website, we captured Long View Bit’s holistic approach to solving and preventing technology problems with unconventional imagery, complex information made accessible and a little movement. It’s as enjoyable to read as it is to look at.

Long view bits website homepage

Long view bits about page

Being the strong, dependable overseer, Long View Bits’ new confident brand delivers a first impression of skill and smarts, that’s approachable. It conveys how the team uses their expertise daily to solve the most complicated challenges. The Long View Bits story was balanced with unexpected imagery for a refreshing look within the industry. When it comes to all of your computer and network problems, this is the company you want on your side.

Learn more about the entire project on Long View Bit’s case study page.

Another fabulous collaboration! We’re proud to have worked with Aaron and his team at Long View Bits. Shout out to my brilliant Wheelhouse collaborators who used their expertise to create and develop such a dynamic brand experience both online and off.

Strategy, Creative Direction & Design: Cathy Solarana
Copywriting: Neveen Hegab
Technical Copywriting: Chris Wolfgang
Web Design & Development: Daniel Svoboda


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